EDMusic superstar, Davido on Thursday signed a mega deal with a soap brand, Viva.
He disclosed this to his 20 million Instagram fans.
Speaking at the unveiling, he said he was happy to join the family.
Davido said: “I represent a lot of international brands and I wouldn’t have been here it the product was not top notch. We live in a society where we need to be clean and hygenic and the brand supports this.”
The Head of Marketing, Aspira Nigeria Limited, Santhosh Kumar Nair, said the company was happy to welcome Davido to his fold and believes the relationship will be beneficial to both parties. “Davido has contributed immensely to the music industry. There’s a symmetry between Aspira and Davido’s core values and this informed our decision to make him our ambassador.”
ED
